Saud Rifat began working with cameras at five. That early encounter became a decades-long study of image, narrative, and production craft. In 2002 he launched his first audiovisual company and learned the work from the ground up. By 2007 his focus had shifted to fashion photography, a decision that led to a national LUX Silver Award for Fashion and Beauty in 2011.
He founded Silver Snow Studios in Marbella, Spain, in 2013. Today he oversees international photo and film productions across Europe and the Middle East, working with precision and a producer's discipline.
His photography has been published in Vogue Italia and Harper's Bazaar Turkey. Brand clients include GHD International and Pfizer. On the production side, he has led shoots for O2 Slovakia, AsiaCell Iraq, Yves Saint Laurent UK, Herbalife UK, FIFA Esports, and an international campaign featuring Novak Djokovic.
Experience behind the lens gives Saud practical understanding of directors, cinematographers, stylists, and lighting crews. He anticipates needs, keeps productions running smoothly, and maintains a working environment that respects the craft.
Alongside his creative practice, Saud is advancing original research in cognitive science. His current focus includes Cognitive Singularity Theory and a reformulation of Lewin's Field Theory, frameworks designed to quantify autonomy and higher-order thought in human and machine systems.