Saud Rifat’s path began with a Polaroid at five years old. That early spark became a lifelong study of light, rhythm and story. In 2002 he launched his first audiovisual production company and learned the craft from the ground up. In 2007 he focused on fashion photography, a move that led to the national LUX Silver Award for Fashion and Beauty in 2011.
He founded Silver Snow Studios in Marbella, Spain, in 2013. Today he leads international photo and film productions across Europe and the Middle East with a calm, precise style and a producer’s discipline.
His photography has appeared in Vogue Italia and Harper’s Bazaar Turkey. Brand work includes campaigns for GHD International and Pfizer. On the production side he has overseen shoots for O2 Slovakia, AsiaCell Iraq, Yves Saint Laurent UK, Herbalife UK, FIFA Esports, and an international campaign featuring Novak Djokovic.
A background behind the lens gives Saud a practical edge as a producer. He speaks the language of directors, cinematographers, stylists and lighting crews, anticipates needs, and keeps sets running smooth and respectful of the craft.
Alongside his creative career, Saud is advancing original theory in cognitive science. His current focus is Cognitive Singularity Theory and a recast of Lewin’s Field equation, frameworks that quantify autonomy and higher order thought in both human and machine minds.